One question I get all the time is: why should I make videos?
More specifically, they want to know when they should make a video instead of use another format like written or audio. Often times they are already blogging, podcasting, and making plenty of other kinds of content for the web.
Each of these three mediums have their strengths and weaknesses, but I have very specific views on why video is the best for certain things (including teaching and building brand loyalty) and not for others.
In this episode of the podcast I make my case for video and why it should be a big part of your content strategy.