Hey, I’m Caleb Wojcik.

I help established creators identify and fix the weakest part of their business.

Whether it’s operations, product offers, content marketing, sales funnels, or team building — I help them break through revenue ceilings and scale sustainably.

If you’ve landed here, chances are you’ve built a business that works.

But now you’re stuck doing everything — and it’s costing you time, freedom, and growth.

You’re not alone. I’ve been there, too.

A man wearing a baseball cap and button-up shirt operating a professional camera in a studio setting.
A man with a bald head wearing a brown shirt sitting at a wooden desk in a dark studio, looking at a computer screen with a focused expression. There is camera equipment, including a professional camera on the desk, and lighting and photography equipment around him.

I’ve spent the last 15 years inside the creator economy.

I launched my first blog in 2010 — a personal finance site called Pocket Changed — while working a corporate job at Boeing & getting my MBA.

Like a lot of early entrepreneurs, I felt trapped in a job I didn’t like and I was trying to build something on the side that felt meaningful, useful, and mine.

In 2011, I joined Corbett Barr to help grow Think Traffic, which later became Fizzle — a membership community for indie entrepreneurs.

That’s when I really learned how creators build audiences, monetize expertise, and grow digital businesses.

While there I fell in love with creating videos. Filming, editing, the gear, everything.

I left that role in 2014 to go independent and start a video business.

A person kneeling on the beach operating a camera with a large monitor, while another person stands nearby holding a surfboard, with the ocean and waves in the background.

For 10 years, I ran a video production business serving top creators and startups.

I filmed online courses. Edited product launch videos. Traveled to 5 continents. Helped entrepreneurs level up their content game.

And while I was proud of the work — and generated over $2 million in client revenue — it came at a cost.

I was spending all my time traveling, filming, editing videos, and more… instead of scaling an actual business.

I had more demand than capacity. And I was running SwitchPod, an handheld vlogging tripod I Kickstarted into a million dollar physical product business.

And after having three kids in 20 months (during COVID), I burned out hard.

I realized: I had built a job, not a business. It was time for something different.

A man with a bald head wearing headphones sits at a desk working on video editing on dual monitors, with a speaker and a lamp in the background.

So I made a shift. From execution to operation. From following to leading.

In 2024, I became CEO of Smart Passive Income, leading a 10-person team and managing a paid community of ~1,000 entrepreneurs.

I stopped doing all the things and started building systems, hiring smart, and thinking like a real operator.

I also started helping other creators do the same.

But not just grow.

Scale sustainably.

Without breaking their business, their brand, or their life.

I help them determine their best next steps. The right systems to build, apps to add to their workflow, plan funnels that don’t leak, and build marketing flywheels that keep spinning.

A man with a shaved head and acne, wearing headphones, speaking into a microphone in a recording studio with black background and bottles on a shelf.

That’s why I started Creator Scale.

I watched too many friends go from solo success to chaos.

  • Too many offers.

  • Too many teammates.

  • Too many commitments.

  • Too many fires to put out.

Now I help creators scale beyond themselves—with clarity, structure, and systems that actually work.

I’m not here to turn you into a middle manager. I’ll turn you into a mother lovin’ CEO.

I am here to help you stop doing everything yourself, fix what’s not working, and build something that can grow without stealing your time.

If you’re profitable but stuck, let’s fix what’s keeping you there.

I offer three levels of high-touch consulting — from monthly strategy to embedded operations.

A family with three children and two adults enjoying a walk on the beach during sunset. The kids are playing and the adults are smiling, with waves and the setting sun in the background.
Family of five, including three young children, standing outdoors on grassy terrain with rocky shoreline and trees in the background, sunset sky with clouds.
Two men at a football game, one wearing a black Detroit Lions jersey with the number 14, and the other wearing a blue Detroit Lions hoodie with the number 86. They are smiling and standing in the stadium, with the field visible in the background.

I’m done talking about myself, so I’m going to give my wife the mic.

Caleb is a 6’4” softie who cheers for the Detroit Lions like they can hear him through the TV and gives up prime couch real estate to a fluffy 30-pound dog with no concept of personal space.

He’s quiet, but you’ll notice when he’s gone, mostly because things stop getting done. He spots what most people miss, helps before you ask, and somehow remembers where you put your keys. (Don’t even get him started on the proper way to load a dishwasher unless you have an hour.)

He’s a proud Michigan State Spartan, a patient dad of three, and the calm in the family chaos. Just don’t ask him to talk about his feelings. Unless the Lions are winning. Then you might get a smile.

Love,
Jen