This first manifesto is all about action. In this guide you'll learn:
- How to guarantee that you'll get multiple referrals from each and every customer.
- How to ask for a 100% raise from your current clients and get them to say yes.
- Why saying yes to every potential client is the worst thing you can do to stand out.
- How to charge up to 20x more than you do now by offering an experience.
- Why word of mouth is the only kind of marketing you need.
- Why you must stop competing on price before it runs you out of business.