Welcome Future Video Makers!

Congrats on taking the first steps towards making videos! And don't worried if you're overwhelmed. That's normal.

A lot goes into making videos. Lights, camera, acting!

But before we get into the technical parts, I wanted to start you off with a lesson that has taken me years (and tens of thousands of dollars) to learn.

Gear doesn't matter.

My wife and I have a closet and studio full of cameras, lenses, memory cards, film, microphones, lights, tripods, monopods, flashes, bags, audio recorders, and more.

And I want to tell you why you don't need any of it to make your videos.

When people email and ask me questions about video, whether they're aimed at ones I've made or they're trying to making videos themselves, without a doubt the majority of the questions I get revolve around gear and equipment.

"What camera did you use?"
"What lens is that?" 
"What software do you edit in?"

When this happens I typically turn extremely nerdy, rattle off all the names of said tools, and offer my own two cents about the ins and outs each of them.

But deep down there is a part of me that wants to reach through the computer screen, grab them by the collar, look them in the eyes and say in a stern voice: "Gear doesn't matter. Gear doesn't make videos go viral. Gear only keeps you from making more videos." Tweet this.


(Note: Here is a full podcast episode I did about this topic too. Listen below or on iTunes.)


What Really Matters

I actually do care about gear. Heck, that is why I have a gear guide on my site. That is why my wife and I have invested so much money into gear. That is why I geek out when I get to use new fangled gadgets like the gimbals and drones.

But great videos are not dependent on the gear that you used.

There is so much more to it than that. Planning, scripting, framing, lighting, editing, pacing, storytelling, acting, etc.

Asking what camera someone used to make a video is like asking what car you should use to drive across the country.

Just get in the car and start driving.

Figure it out later. It is more important that you start making more videos.

Make Do With What You Have

I don't care whether you have an old Sony handycam or just the webcam built into your laptop.

Start making more videos.

I don't care if you're saving up for a new camera, lens, lights, or microphone.

Start making more videos.

I don't care if you edit your videos using iMovie on your iPhone or have a Mac Pro running Final Cut Pro X.

Start making more videos.

Whatever you have is good enough. In fact, it is better than good enough.

Look at some of the most popular YouTube videos of all time. Except for all the music videos, the most watched videos all have pretty poor video quality. I'm thinking of Evolution of DanceSneezing PandaCharlie Bit My FingerDavid After Dentist. I'm pretty sure all of those were shot on a phone, potato, or junk video camera.

They were shared and watched so many times because of the content of the video, not for how it looks or sounds.

Now, I know you're not really expecting to get hundreds of millions of views for your videos, but I really mean it about this gear thing.

Gear doesn't matter.
Start with what you have.
Keep hitting record. 

Make videos more often.

Caleb Wojcik

P.S. You're going to start receiving a series of emails from me in which I will be continuing to point you towards resources that I wish I had when I first started creating videos. In each email I will help you build video filming skills, develop editing tricks, and determine which gear is best for your needs. See you then.